1. Company Information

2. What is a Cookie?

A cookie is a small text file placed on your device (computer, smartphone, or tablet) when you visit a website. Cookies are widely used to make websites function correctly, to improve performance, and to provide information to the website operator.

Cookies can be:

• First-party cookies: set directly by amsluxurytours.com;
• Third-party cookies: set by external services (e.g. Google Analytics, Google Ads, Meta Pixel).

Cookies can also be classified by duration:

• Session cookies: temporary cookies deleted when you close your browser;
• Persistent cookies: cookies that remain on your device for a set period or until you delete them.

In addition to cookies, we may use similar tracking technologies such as web beacons (pixel tags), local storage objects, and fingerprinting scripts. All references to "cookies" in this Policy include these similar technologies unless stated otherwise.

3. Legal Basis for Cookie Use

We use cookies in accordance with:

• EU Directive 2002/58/EC (ePrivacy Directive), as amended by Directive 2009/136/EC;
• EU General Data Protection Regulation (GDPR — Regulation 2016/679);
• Dutch Telecommunicatiewet (Tw), Article 11.7a.

Strictly necessary cookies — no consent required. All other cookies (analytical, functional, marketing) — require your prior, freely given, specific, informed, and unambiguous consent.

When you first visit amsluxurytours.com, a cookie consent banner will be displayed. Non-essential cookies are only activated after you have given explicit consent.

You may withdraw or change your consent at any time via the "Cookie Settings" link in the footer.

4. Categories of Cookies We Use

Category 1 — Strictly Necessary

Essential for the Website to operate. No consent required (Article 11.7a(3) Dutch Tw).

Category 2 — Analytical Cookies

Help us understand how visitors use our Website. Legal basis: Article 6(1)(a) GDPR — Consent.

Note: Google Analytics is configured with IP anonymisation enabled. Data may be transferred to Google servers in the US under the EU–US Data Privacy Framework.

Category 3 — Functional Cookies

Enable enhanced functionality and personalisation. Legal basis: Article 6(1)(a) GDPR — Consent.

Category 4 — Marketing & Advertising Cookies

Used to deliver relevant advertisements and measure campaign effectiveness. Legal basis: Article 6(1)(a) GDPR — Consent.

Note: Data may be transferred to US servers under the EU–US Data Privacy Framework (Google) and Standard Contractual Clauses (Meta).

5. Google EU User Consent Policy

We Are Amsterdam B.V. complies with the Google EU User Consent Policy, which requires valid end-user consent for:

• The use of cookies or other local storage where legally required; and
• The collection, sharing, and use of personal data for personalised advertising.

We implement a Google-certified Consent Management Platform (CMP) to collect and signal user consent before any advertising or analytics cookies are activated.

Where consent is not given or is withdrawn, Google's services operate in consent-mode only, limiting data collection to anonymous, non-identifiable signals.

6. How to Manage Your Cookie Preferences

6.1 Cookie Consent Banner

When you first visit amsluxurytours.com, a cookie consent banner will appear. You can:

• Accept all cookies;
• Reject all non-essential cookies;
• Customise your preferences by category.

Your choice will be saved for 12 months.

6.2 Cookie Settings

You can review and update your preferences at any time by clicking "Cookie Settings" in the footer. Changes take effect immediately.

6.3 Browser-Level Controls

You can also control cookies through your browser:

• Google Chrome: Settings → Privacy and Security → Cookies
• Mozilla Firefox: Settings → Privacy & Security → Cookies
• Apple Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and Site Permissions

Disabling strictly necessary cookies may impair Website functionality, including the ability to complete a booking.

6.4 Opt-Out Links

• Google Analytics opt-out
• Google Ads personalisation settings
• Meta (Facebook) ad preferences
• Your Online Choices (EU opt-out)

7. International Data Transfers

Some cookies set by third-party providers (including Google LLC and Meta Platforms, Inc.) result in the transfer of data to servers located in the United States or other countries outside the EEA.

Such transfers comply with Chapter V GDPR, relying on:

• The EU–US Data Privacy Framework adequacy decision (July 2023) for Google LLC;
• Standard Contractual Clauses (SCCs) for Meta Platforms, Inc. and other providers.

Contact privacy@amsluxurytours.com for further information about transfer safeguards.

8. Retention of Consent Records

We retain a record of your cookie consent — including the date, time, version of the consent banner displayed, and your selections — for a period of 12 months. This record is stored to demonstrate compliance with applicable law and does not contain any content of your browsing activity.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or updates to third-party services. The most current version will always be available at amsluxurytours.com/cookie-policy.

Where changes are material — for example, the introduction of a new category of cookies — we will display a new consent banner and request your consent again where required.

10. Relationship with Our Privacy Policy

This Cookie Policy forms part of, and should be read together with, our Privacy Policy, which provides full details of how we collect, use, and protect your personal data, including data collected through cookies.

11. Contact

For questions about our use of cookies or your rights under data protection law, please contact us:

For data subject rights requests, please refer to our Privacy Policy.

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